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Opinion: Time to admit Plan A is broken

25 Nov 2011 | by John Woodcock

A prudent maxim for life - and certainly for politics - is never to declare victory before you have

John Woodock: Time to admit Plan A is broken

24 Nov 2011 | by John Woodcock

A prudent maxim for life - and certainly for politics - is never to declare victory before you have

Who do you think should be crowned Brand of the Year?

21 Oct 2011 | by Simon Kershaw

, it is worth reviewing the past six years' winners to see whether this maxim is borne out. Last ...

BrandMAX preview

12 Sep 2011

' seems to be the best maxim a marketer can follow today. What is your central message to BrandMAX ...

Ian Monk: Pantomime season has arrived early

01 Sep 2011 | by Ian Monk

exemplars of the maxim that no-one ever went broke underestimating public taste. Some publicists feared ...

Tess Alps asks Google's Schmidt to do two things for TV industry

22 Aug 2011 | by Staff

" maxim. I don't believe Google ever intentionally does evil. But "Do no evil" should extend to the ...

FHM and Nuts will still be around in five years, claim publishers

19 Aug 2011 | by John Reynolds

title Maxim could not survive the difficult market. The latest round of ABCs figures also reveal ...

Ian Monk: 'Dog eat dog' could spell end for print

28 Jul 2011 | by Ian Monk

One taboo smashed by the scandal is the old maxim that newspapers do not write about newspapers ...

Solving the men's magazine conundrum

07 Feb 2011 | by Katherine Levy

Lynam agrees "died a death". Dennis made the call to execute Maxim as on online-only brand in April 2009 ...

 

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