Unilever partners with News Corp and Viacom for digital content
28 May 2012 | by Loulla-Mae Eleftheriou-Smith
by negotiating content sponsorships with media giants Viacom and News Corporation, which will help it connect
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at newly created Adam & Eve/DDB in this week's round-up of people moves in advertising, marketing and media....in the role. ( Marketing ) Media Steve Alexander , who was recently promoted to trading lead at Channel 4 , is to retire from Channel 4 after 20 years at the company. ( Media Week ) Vanessa Clifford ...
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The deal, which was negotiated by creative agency Drummond Central and Stuart Feather's new media agency Republic of Media , will include sponsorship of all ITV coverage from the tournament across ITV1 ... . It is the second time Drummond Central and Republic of Media have negotiated a sponsorship between bet365 and ITV ...
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, Birmingham, student marketing initiatives across the two universities campuses and social media activity ... approach to the assessment of available media channels, all of which will be essential in attracting ...
