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Unilever partners with News Corp and Viacom for digital content

by negotiating content sponsorships with media giants Viacom and News Corporation, which will help it connect

Think BR: Consumers are ready for an open dialogue about online advertising and privacy

Two messages come ringing through from the recent independent study by Kantar Media exploring UK consumer s understanding of the mechanics of online privacy and advertising. The most striking is that the majority of people understand the value exchange between online advertising and the content it helps pay ...

Pepsi Max unites football and music stars in Facebook app

able to act as a Remix DJ and play around with the song. Claudia Lagunas, director new media ...

Campaign Viral Chart: Nike interactive ad nets first place

media links, has become the most shared advert on the social web this week with 585,286 shares.

Jaguar steps up social media strategy to boost innovation

Jaguar, the luxury car marque, is ramping up its social media marketing strategy, as it looks...Jaguar is already active in the social media space and in some recent research by iProspect ... of 12%. The Tata-owned brand has appointed We Are Social as its first social media retained agency ... media strategy. Steven Cobelli, global digital manager at Jaguar, said We Are Social's creativity ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

with the donkey. Favourite media Capital Radio and news feeds. 'News is in real-time, and important news ...

Big Jubilee Lunch project in TV push

was appointed by the Eden Project to handle media planning and buying. It has booked the ad onto digital TV ...

Vimto partners with Vevo to target teens

advertiser InSkin Media to create a further wave of branded online games in a multimedia promotion. Clare ...

Danone ramps up marketing for Evian and Volvic brands

of Evian's plans to increase its online presence. The site will be pushed to consumers through social media ...

Samsung Olympic spot invites people to 'take part'

on Thursday, before being screened on video-on-demand and in cinemas nationwide from mid-June. Media buying ...

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