28 May 2012
| by Loulla-Mae Eleftheriou-Smith
by negotiating content sponsorships with media giants Viacom and News Corporation, which will help it connect
28 May 2012
| by Carl White and Nick Stringer
Two messages come ringing through from the recent independent study by Kantar Media exploring UK consumer s understanding of the mechanics of online privacy and advertising.
The most striking is that the majority of people understand the value exchange between online advertising and the content it helps pay ...
25 May 2012
| by Loulla-Mae Eleftheriou-Smith
able to act as a Remix DJ and play around with the song.
Claudia Lagunas, director new media ...
25 May 2012
| by Ben Hall
media links, has become the most shared advert on the social web this week with 585,286 shares.
24 May 2012
| by Sarah Shearman
Jaguar, the luxury car marque, is ramping up its social media marketing strategy, as it looks...Jaguar is already active in the social media space and in some recent research by iProspect ...
of 12%.
The Tata-owned brand has appointed We Are Social as its first social media retained agency ...
media strategy.
Steven Cobelli, global digital manager at Jaguar, said We Are Social's creativity ...
24 May 2012
| by Sarah Shearman
with the donkey.
Favourite media Capital Radio and news feeds. 'News is in real-time, and important news ...
23 May 2012
| by Loulla-Mae Eleftheriou-Smith
was appointed by the Eden Project to handle media planning and buying.
It has booked the ad onto digital TV ...
23 May 2012
| by Loulla-Mae Eleftheriou-Smith
advertiser InSkin Media to create a further wave of branded online games in a multimedia promotion.
Clare ...
23 May 2012
| by Loulla-Mae Eleftheriou-Smith
of Evian's plans to increase its online presence. The site will be pushed to consumers through social media ...
22 May 2012
| by Matthew Chapman
on Thursday, before being screened on video-on-demand and in cinemas nationwide from mid-June. Media buying ...