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Restaurants spur PR with a round of sampling

28 May 2008 | by Kimberly Maul

days are "definitely something that's complementary to what we do from a national media perspective ... reach out to the media with news of the day, and the sampling is a part of that message," she added ... included advertising, media relations, and direct consumer engagement both online, and offline through ...

Multiple advocacy efforts tie-in with World AIDS Day

30 Nov 2007 | by Ted McKenna

one or two people to show up at an event and pose a question. The media see these questions asked over ...

PRSA is well poised to help industry evolution

25 Oct 2007

such as social media, video blogging, and buzz. The meeting rooms were sometimes packed beyond capacity where ... to say about new media, the PRSA conference demonstrates that perhaps there are still large pockets of the industry that have yet to move in this direction. Equally, many who have strong interest in what the new-media ...

NuStep success story helps build business leads at expo

23 Oct 2007 | by Randi Schmelzer

the leave-it-in-the-hotel-room curse. Results Media weren t allowed at the event, but the client got ...

Steady comms guides merger

15 Oct 2007 | by Craig McGuire

was furiously hammering away. We were leveraging every tool at our disposal: a special Web site, media ... endorsement. The communications teams rushed out the updates to shareholders, and the media gobbled up ...

UNMC enlists WE for its Stand Up, Speak Out push

11 Oct 2007 | by Tonya Garcia

WE is taking the effort both online and off. Besides driving participation, the firm is engaging social activists globally, nationally, and locally through social media like Facebook in Sweden and Twitter in Japan. The firm said it s trying to drive digital chatter and has already seen a 30% rise ...

LaSalle Bank and marathon organizers stumble in Chicago

10 Oct 2007 | by KD Paine & Partners

the major media outlets and Chicago s Mayor Daly were relatively easy on LaSalle and the organizers, the coverage in social media was overwhelmingly negative. During the race, bloggers were relaying ... in their coverage, giving equal time to both sides. The bloggers and other social media outlets were decidedly more ...

Omega taps BNC

26 Sep 2007 | by Michael Bush

The firm will lead communications efforts for the Omega US brand and manage all media relations for its watch and jewelry collection, including 2008 Olympic activities in Beijing. Omega has been the official timekeeper of 22 Olympic Games since 1932. Joseph Assad, SVP/GM, BNC New York, will run ...

United message buoys Divided We Fail

24 Sep 2007 | by Tonya Garcia

associate director of media relations and social impact. If you look at the 100,000-foot level, we re all ... , enlist volunteers, and provide video, media-hit information, and other campaign details ... : Cecelia Prewett, associate director of media relations and social impact, AARP In-house AARP health ...

Fashion world increasingly has designs on blog coverage

06 Sep 2007 | by Irene Chang

, is destined to attract the media, as well as passersby who hope to catch a glimpse of all the glamour..., the media, celebrities, and members of the fashion industry. But this year, New York Fashion Week organizer IMG is issuing press credentials to more bloggers than ever: part of the new media group, which accounts for 10% of the overall media list. Why does it matter? The event itself lasts a mere week ...

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