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Sorrell says Adam & Eve acquisition 'shows DDB needed some help'

28 May 2012 | by Arif Durrani

to show that DDB needed some help." DDB UK lost its 36m Virgin Media business to Bartle Bogle ...

Lucre lands consumer PR brief for Parkdean

25 May 2012 | by Hannah Crown

office, a national media relations campaign focusing on brand awareness and a regional strand publicising ...

Activision poised to bring in The Red Consultancy

25 May 2012 | by Sara Luker

The brief, thought to worth upwards of 500,000 a year, is the gaming industry s largest PR account and is currently held by Frank PR. Red will be charged with handling both Activision s UK PR and European co-ordination and will run the company s press office functions, media relations, social media ...

MediaCom partners with InMobi to develop mobile campaigns

25 May 2012 | by Arif Durrani

, to enable the agency to build and develop its rich media mobile advertising offering throughout Europe...event tracking and engagement rates, to maximise mobile rich media campaign effectiveness. Steffen Krabbenhoft, head of mobile EMEA at MediaCom, said InMobi's rich media solution delivered "a highly compelling ... and the Middle East at InMobi, told Media Week: "As rich media on mobile devices become increasingly critical ...

Mindshare retains Unilever media buying in the US

25 May 2012 | by Daniel Farey-Jones

Mindshare is believed to have retained the US portion of Unilever's £3bn global media...account in the US, according to AdAge . The global review of media planning and buying was called in December by Luis Di Como, senior vice-president of global media at Unilever. Mindshare currently holds ... with company policy to review media agency arrangements periodically." Unilever declined to comment on its US ...

Trading places: this week's people moves

25 May 2012 | by Daniel Farey-Jones

at newly created Adam & Eve/DDB in this week's round-up of people moves in advertising, marketing and media....in the role. ( Marketing ) Media Steve Alexander , who was recently promoted to trading lead at Channel 4 , is to retire from Channel 4 after 20 years at the company. ( Media Week ) Vanessa Clifford ...

Lessons from The GREAT Campaign

25 May 2012 | by Luke Blair

, media, sectors and locations. Other parts of the public sector, and those responsible for improving ...

Media Bitch's Diary 24 May

24 May 2012 | by Media Bitch

This week Bitch forgets an anniversary, goes shooting with IPC Media, finds out what Mindshare...Sliding down the greasy pole Bitch has heard of various members of media who will do anything ... in spades, if his delivery of the 12m Post Office media account to the WPP agency earlier this year ... hears that there is a little bit of confusion surrounding the WPP media shop's 10th anniversary ...

Out and About 24 May

24 May 2012 | by Mark Banham

into virtually all of the media community at The Lighthouse Company founder Kathleen Saxton's birthday party

Jaguar steps up social media strategy to boost innovation

24 May 2012 | by Sarah Shearman

Jaguar, the luxury car marque, is ramping up its social media marketing strategy, as it looks...Jaguar is already active in the social media space and in some recent research by iProspect ... of 12%. The Tata-owned brand has appointed We Are Social as its first social media retained agency ... media strategy. Steven Cobelli, global digital manager at Jaguar, said We Are Social's creativity ...

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