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Total Media lands Random House and Transworld Publishers online accounts

Random House Children's Publishers UK and Transworld Publishers have appointed Total Media...Total Media will be responsible for managing digital display advertising across consumer sites and social media networks, as well as implementing video seeding campaigns for the publishing houses' future ... UK, said that the company was "impressed" with Total Media's in-house digital capabilities. Thomas ...

Scout Media hires former Radio Times ad director

Andrew Mercer, former advertising director of the Radio Times, has joined Scout Media...event in the world in just a few weeks, so it's vital that advertisers use the media with the most ... following meetings with media agencies by Scout Media . The magazine has run four preview issues to date ... issues, has made various changes. Mercer told Media Week that despite the decline of print, he didn ...

Media Week's 30 Under 30 reveal to be held at Cuckoo Club

The reveal for Media Week's 30 Under 30 will be held at the Cuckoo Club in Swallow Street, Mayfair...The project, which aims to highlight the hottest young talent in the commercial media sector ... strategy director at Maxus; Karen Stacey, broadcast sales director for Bauer Media; Clare Rush, joint head of investment at MEC, and Media Week editor Jeremy King, will be heading to The Mail on Sunday ...

Arena Media nets global City Index account

City Index, the financial spread betting provider, has appointed Arena Media to handle its global...expand its customer base in its key markets. It is understood that Total Media has been the incumbent ... , business director of Arena Media, said: "City Index is an exciting new client with big ambitions to grow ... for City Index, said: "Arena Media demonstrated a deep understanding of our business and its challenges ...

Mindshare retains Unilever media buying in the US

Mindshare is believed to have retained the US portion of Unilever's £3bn global media...account in the US, according to AdAge . The global review of media planning and buying was called in December by Luis Di Como, senior vice-president of global media at Unilever. Mindshare currently holds ... with company policy to review media agency arrangements periodically." Unilever declined to comment on its US ...

Media Bitch's Diary 24 May

This week Bitch forgets an anniversary, goes shooting with IPC Media, finds out what Mindshare...Sliding down the greasy pole Bitch has heard of various members of media who will do anything ... in spades, if his delivery of the 12m Post Office media account to the WPP agency earlier this year ... hears that there is a little bit of confusion surrounding the WPP media shop's 10th anniversary ...

Jaguar steps up social media strategy to boost innovation

Jaguar, the luxury car marque, is ramping up its social media marketing strategy, as it looks...Jaguar is already active in the social media space and in some recent research by iProspect ... of 12%. The Tata-owned brand has appointed We Are Social as its first social media retained agency ... media strategy. Steven Cobelli, global digital manager at Jaguar, said We Are Social's creativity ...

Experian kicks off £6m media review

million media planning and buying account....Maxus is the incumbent on the offline media planning and buying business, while a roster ... media business into one agency. Experian has drawn up a shortlist to pitch for the business and Maxus is expected to repitch. Maxus won the account from Media Campaign Services in February 2010 ...

Arcadia starts £4m media agency contest

Arcadia, the retail group owned by Sir Philip Green, is reviewing its £4 million media planning...The parent group of BHS, Topshop and Topman is understood to have approached media agencies ahead of a pitch through the consultant Rania Robinson. Carat was appointed to the BHS media account in January 2010 without a pitch after the merger of BHS into Arcadia the previous year. It was the media ...

Beiersdorf kicks off £110m pan-Euro media review

estimated £110m pan-European media account....with the capture, in 2010, of the $100m US media account from OMD. It had previously won the Beiersdorf account ... and Eucerin. Carat won last year s Media Campaign of the Year at the Campaign Media Awards for its Nivea activity on ASOS. The media review follows the appointment of DraftFCB to handle its global $700m ...

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