Unilever partners with News Corp and Viacom for digital content
28 May 2012 | by Loulla-Mae Eleftheriou-Smith
by negotiating content sponsorships with media giants Viacom and News Corporation, which will help it connect
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Jobs | Agency Showcase | Ad creativeBA harnesses Facebook to help Brits home for Olympics
28 May 2012 | by Daniel Farey-Jones
), the promotion will be supported with print advertising, banner ads and social media, and will run until 14 June ...
Are you suffering from a digital eating disorder?
25 May 2012 | by Nicola Clark
plate of food placed before him, before frantically uploading them to multiple social-media platforms ... voiced concerns about the potential disparity between 'shares' on social-media platforms and sales ... expertise. Beyond co-creation brands as editors Media commentators have warned that many companies ...
NBA gets serious about cracking UK
25 May 2012 | by John Reynolds
and former NBA players are on the social-media site, and between league, team and player profiles, more than ... to crystallise that. Using social media is key. We have NBA star players (from the UK) such as Luol Deng, who ...
Pepsi Max unites football and music stars in Facebook app
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
able to act as a Remix DJ and play around with the song. Claudia Lagunas, director new media ...
From 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
. Globalisation, retailer power, the growing importance of customer experience, social media - over the past 20 ... internal communication and engagement as external. Then there's the explosion of social media. 'When I ... well for less' and 'Feed the family for 50'. The team's primary focus isn't paid-for media but 'owned ...
Jaguar steps up social media strategy to boost innovation
24 May 2012 | by Sarah Shearman
Jaguar, the luxury car marque, is ramping up its social media marketing strategy, as it looks...Jaguar is already active in the social media space and in some recent research by iProspect ... of 12%. The Tata-owned brand has appointed We Are Social as its first social media retained agency ... media strategy. Steven Cobelli, global digital manager at Jaguar, said We Are Social's creativity ...
Brand barometer: Volkswagen Polo viral campaign reviewed
24 May 2012
she stays in safe hands . The ad is already picking up a lot of social-media shares ...
Lufthansa introduces Berlin routes
24 May 2012 | by Loulla-Mae Eleftheriou-Smith
, Birmingham, student marketing initiatives across the two universities campuses and social media activity ... approach to the assessment of available media channels, all of which will be essential in attracting ...
The changing face of music tie-ups
24 May 2012 | by Sarah Shearman
that can be 'amplified to a wide network and distributed to a broad audience' and used on social media ... audience, and making sure there is a mutual understanding. With digital media offering opportunities ...
