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Guardian axes head of data marketing role

11 Dec 2009 | by Noelle McElhatton

LONDON - Guardian News & Media is axeing its head of data marketing and strategy role, currently

Proximity clinches DMA Grand Prix for RNLI campaign blending direct mail and social media

10 Dec 2009 | by Noelle McElhatton

". The prize capped a night of triumph for Proximity, who won nine golds including Best Use of Social Media ...

CREATIVE STRATEGY - As ever, Sky takes the Xerxes approach to its prospect communications

08 Dec 2009 | by Simon S Kershaw

kinda buy the argument. Certainly, in traditional ATL media, a single, all-things-to-all-people message ...

Investors 'want break-up' of TNT, parent of Royal Mail rival TNT Post UK

08 Dec 2009 | by Noelle McElhatton

UK and TNT Doordrop Media, in a move that could presage the break-up of the Dutch postal services

Iris appoints Poynter as UK MD of Iris Digital

03 Dec 2009 | by James Quilter, Brand Republic

LBi in 2008, Poynter was vice-president of Modem Media before the agency was merged into Publicis ... Digital and became the account director of the European business. In 2003, he moved to Modem Media, where ...

Archibald Ingall Stretton expands into Spain

03 Dec 2009 | by Noelle McElhatton

The move follows the agency's tie-up with Havas Media in 2008. AIS will merge with a local creative agency, Uncommon, whose clients include Arla Foods, Grupo Fiat, Nivea, Citroen and Accor. It will now operate under the AIS brand name. Jon Ingall, managing partner at AIS, said the move marked ...

BMW UK calls a pitch for its DM and ad account

03 Dec 2009 | by Matt Williams, campaignlive.co.uk

appointed Vizeum to handle its media business. The agency is unaffected by this review. ...

Royal Mail's 20% discount on direct mail 'not a response to postal strikes'

02 Dec 2009 | by Noelle McElhatton

the move was in tune with discounts being offered on other media channels and was not designed ... , media director at Royal Mail, said: "Advertisers and agencies alike are under pressure to deliver more for less. Most media channels are being underpinned with incentives including short-term price deals, value ...

Cadbury gives Wispa digital task to CMW

01 Dec 2009 | by Noelle McElhatton

to market via the power of social media." In August 2007, Wispa fans mounted a social media campaign ...

AGENCY FOCUS: Digital creative directors, part 2

27 Nov 2009 | by Noelle McElhatton

media sites talking to his mates. Or listening to stuff on Last.fm. Or choosing his own programming ... -slippers (app, anyone?), but not a bit of it. I'm thinking about semantic Web, social media, mobile ...

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