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Taco Bell Foundation for Teens raises awareness about dropout rates

24 Apr 2009 | by Nicole Zerillo

Today, participating Taco Bell restaurants planned to donate 15 percent of gross sales to assist with the cause. To create heat for today's collection, local events and media outreach were activated ... . BGCA is also promoting TBFT's programs to its members via its Web site and social media mechanisms ...

California bank looks locally after breaking with TARP

21 Apr 2009 | by Tonya Garcia

'll be instructing schoolchildren in grades K through 12. And it will continue outreach to the media and other ...

Oprah joins Twitter

20 Apr 2009 | by Kimberly Maul

, as of Wednesday afternoon, Kutcher had 896,947 followers which the media outlet had 937,787. Kutcher ultimately ... Productions did not do any media outreach prior to the announcement on Friday, Halcombe said, but Williams ...

FCC opens RFP for support on extended DTV transition

14 Apr 2009 | by Frank Washkuch

The federal agency is seeking proposals from agencies that can provide "a variety of media services, publications, and targeted distribution services that will supplement and expand our consumer ... with the FCC expired on February 13, 2009, according to Marv Gellman, VP and director of media relations ...

Wicked Fashions skates to back-to-school promotions

14 Apr 2009 | by Alexandra Bruell

The RS By Sheckler will launch in July, and the company is working with AOR Think PR to plan a variety of back-to-school initiatives targeting 12 to 19-year-old boys, including a viral effort and media outreach. In the mid-tier, which is where we specialize, we found a void in action sports, said ...

'Life' branded photo site launches

08 Apr 2009 | by Frank Washkuch

NEW YORK: Time Inc. and Getty Images are conducting a joint media outreach effort to raise consumer..., the media outreach effort is taking advantage of the brand cachet attached to Life and Getty, said Colleen ... to consumer publications and media and photography trade outlets, trying to hit a diverse consumer target ...

Candie's banks on Britney Spears' comeback for new campaign

08 Apr 2009 | by Alexandra Bruell

The campaign, including an interactive online strategy and traditional media relations, is an effort to boost sales and awareness that Candie's is available exclusively at Kohl's, according to Iconix ... to the media now, she said. Media relations included outreach to regional and national business ...

Panasonic's effort aims to mass market Toughbook

03 Apr 2009 | by Aarti Shah

, media outreach will target tech, business, and consumer media. Armstrong noted that this is the first ...

eHarmony's gay dating site takes company into unfamiliar market

03 Apr 2009 | by Kimberly Maul

dedicated to its same-sex matching service, and must work with a media consultant experienced in the LGBT ... the launch includes media outreach to print, online, and broadcast outlets nationwide, as well as social ...

Sun-Times taps Sard Verbinnen for bankruptcy filing

02 Apr 2009 | by Alexandra Bruell

CHICAGO: Sun-Times Media Group, which owns the Chicago Sun-Times, is working with Sard Verbinnen...We have extensive outreach efforts to our customers our readers and advertisers through multiple channels to assure them that it is business as usual at Sun-Times Media Group and that we ... communications at Sun-Times Media Group, said via e-mail. The company has said that its newspapers ...

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