BBDO scoops Johnson & Johnson global creative business
02 Aug 2010 | by Marie Green
. Profero is the incumbent agency on the digital account. J J's media business globally is handled ...
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Search results for "Media
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Jobs | Agency Showcase | Ad creativeCoca-Cola India hands media account to Lodestar Universal McCann
09 Aug 2010 | by Marie Green
NEW DELHI - Coca-Cola has appointed Lodestar Universal McCann to its media account following a...The pitch, which sees incumbent Madison Media ousted after 11 years on the account , also included Starcom, Carat and TME. Madison has handled the business, worth a reported US$44 million ... communications planning, media execution, strategic analysis and media tracking capabilities for Coca ...
Chinese social media users want to be brands' friends, says OgilvyOne research
15 Jul 2010 | by Benjamin Li
SHANGHAI - OgilvyOne's latest research on social media scene in China titled "OgilvyOne Connected...The report found that one in every four social media users in what they call 'initiators ... media users are commenters' who react and comment on other people's views. They are also the accelerators' of new ideas. The largest group, comprising 45 per cent of social media users, are gawkers' who ...
KFC launches creative agency review in Singapore
09 Jul 2010 | by Kenny Lim
Erickson, following a three-way pitch with JWT. KFC's local media spend at the time was estimated at S$11 ...
Campaignasia.com goes live with five new sites
17 Jun 2010 | by Marie Green
ASIA-PACIFIC - Media.asia has been re-launched as campaignasia.com today to include five news sites...of the industry sectors, including advertising and creative, marketing, media, PR and digital ... bulletin every day with the latest breaking advertising, media, marketing and PR news, blogs, campaigns ...
2010 World Cup draws 12 per cent less interest than four years ago
11 Jun 2010 | by Benjamin Li
the 2008 global financial crisis. Promotions have mostly been seen on online social media ...
Anheuser-Busch InBev calls a media agency review in China
04 Jun 2010 | by Benjamin Li
as a part of an ongoing process to consolidate its media buying in China....ZenithOptimedia Shanghai has worked with the brewery as its media agency partner in China ... currently buys 50 per cent of its media through Zenith and 50 per cent through various brokers. AB InBev is looking to consolidate its media buying into an international media agency. According to information from ...
Tracie Michael takes over from Camplisson as CEO for Initiative Australia
21 May 2010 | by Kenny Lim
of business growth, including the challenging economy in 2009. He added: After 25 years in media, we ... the WPP media agency s American Express, IBM and Diageo accounts prior to being appointed managing ... Media Asia ...
Levi's to launch new global brand in China
29 Apr 2010 | by Kenny Lim
on China, it would still become "one of our big brands". In a statement to Media, he added: "Levi Strauss ... as well. In late-February, the denim giant was believed to have called a media pitch in mainland China. ...
Tiger Beer signs Wayne Rooney as brand ambassador for regional football drive
29 Apr 2010 | by Kenny Lim
in Manchester later this year through a series of activation programmes. More stories from Media Asia ...
