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From 1930s 'Brand Man' to today: the evolution of the brand manager

25 May 2012 | by Alan Mitchell

. Globalisation, retailer power, the growing importance of customer experience, social media - over the past 20 ... internal communication and engagement as external. Then there's the explosion of social media. 'When I ... well for less' and 'Feed the family for 50'. The team's primary focus isn't paid-for media but 'owned ...

Marketing guru: 'Consider restructuring into Foresight, Activation and Hindsight teams'

16 May 2012 | by Will Harris

and deals with the nitty-gritty of creating consumer campaigns, buying space in media or even managing ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

16 May 2012 | by Noelle McElhatton

For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ...

Nike marketing boss attacks 'institutionally analogue' businesses

14 May 2012 | by Nicola Clark

you look at the monetisation of social media, I don't think the model has been cracked. We see ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... Maille - Unilever Rachel s Yoghurt (Rachel s Organic) Haygarth Social media marketing ... /Fallon Dynamo: Magician Impossible (Watch) Five by Five Hotels.com Android and IOS App Fetch Media ...

Corporate: 'Superhero' shows Orion in different light

05 Apr 2012 | by John Owens

, which was then distributed to media and bloggers. MEASUREMENT AND EVALUATION The number ...

Bupa marketer McAnena departs to set up consultancy

03 Apr 2012 | by Alex Brownsell

McAnena departed Bupa last month after a three-year tenure, which included overseeing the relaunch of the brand under the strapline Helping you find healthy . It is not yet known whether Bupa will seek a replacement for McAnena, who joined from PepsiCo. She previously held senior roles at Unilever, media agency ...

Ebiquity acquires Fairbrother Lenz Eley for up to £11m

12 Mar 2012 | by Daniel Farey-Jones

Marketing effectiveness consultancy Ebiquity has agreed to acquire international media auditing...The predecessor of FLE, Fairbrother Media Company, was founded in the UK in 1990 by Ian Fairbrother. FLE was created by a merger with German auditors Lenz in 2002. Ebiquity said Fairbrother would stay on as chief executive of the FLE business. Ebiquity's total outlay will depend ...

AdConnection challenges media owners to make five minute 'innovation' pitch

05 Mar 2012 | by Nick Batten

AdConnection, the media agency, has laid down the gauntlet to the UK's media owners by inviting...The competition will be held on 8 March at AdConnection's offices. Media owners will have five minutes to present a new and innovative media solution from their organization. The AdConnection team ... on the 9 March. Details of the winning idea will be highlighted via AdConnection social media, trade ...

Havas profits climb 9% to £100m

01 Mar 2012 | by Daniel Farey-Jones

digital account for Unilever's Dove deodorant portfolio, Philips media in North and Latin America ... creative agencies Arnold and BETC and media agency Arena. Follow Daniel Farey-Jones on Twitter ...

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