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FEATURE: The new relationships

to employees and externally to media and investors. Although Caliper had made the acquisition, Zymark's CEO ... banking conference. The agency also assisted with internal communication, branding, and media outreach ... -by-state satellite radio and media tours. Certain HPV strains cause virtually all cases of cervical cancer ...

PROFILE: Shaffer brings PR balance to the low-carb movement

can gain back the nutritional value of foods." Shaffer's media-relations skills now come into play as well. She estimates spending about 15% of her time dealing with the press as the group's chief media ... -carb movement don't faze Shaffer. "The media is about conflict and controversy, so of course there will be ...

ANALYSIS Corporate Case Study: Corporate relations help Genentech look to future

, and relies on the media to help it do that because of Food and Drug Administration rules forbidding companies ... their stories to the media. "Our relationships with advocacy groups are extremely important," says Stutts ... , patients are often on hand at company events and conferences to meet with everyone from the media ...

ANALYSIS Organizational Case Study: Alzheimer's group aims efforts at baby boomers

"influencers," primarily policy makers, boomers, and high-end donors, Kane says. "We'll also be doing media ...

ANALYSIS Corporate Case Study: Healthy dose of PR helps Icos and Eli Lilly push Cialis

handles media relations and organizes our press briefings." Icos' IR director Lacy Fitzpatrick, who ... . They collaborate on media relations concerning Cialis, with Lilly handling the lion's share of PR. Lilly also has ... that will easily catch the media's attention, such as Cialis having fewer side effects than its rivals. It has what ...

Healthcare: Pharmacies on the front line

, Scotland and Wales. The story was widely reported in the media. Such findings are never timely ... , the media sensation following the damning findings, and the Which? results themselves, have done little ...

CAMPAIGNS: CDC's VERB fosters a more active role for kids

typically do PSAs. They don't do paid media or other kinds of outreach. This was a brand new strategy ... languages. And the various agencies also used a combination of events, advertising, media relations ... and family. Publicis Groupe, in addition to ads and media relations, set up events that motivated kids to get ...

CAMPAIGNS: Bike riders race to show importance of fighting cancer

their work. Media coverage also was to be done mostly locally, with publicity coming from local newscasts ...

CAMPAIGNS: CAAF's Halloween bash gets a boost from Arnold's buzz

gain media attention, it also propelled press relations to a whole new level, and left the agency ... the party to media as a celebrity-studded affair that was "the biggest Halloween event of the season ... was given to actress Marlee Matlin. The agency pitched that lineup to media, but real interest remained ...

From patient to consumer

as a psychiatrist and dermatologist. MS&L coordinated a webcast and satellite media tour featuring Rasmusen and Dr. Koo, as well as multiple media appearances for the spokespeople. At the same time, MS ...

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