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Trading places: this week's people moves

at newly created Adam & Eve/DDB in this week's round-up of people moves in advertising, marketing and media....in the role. ( Marketing ) Media Steve Alexander , who was recently promoted to trading lead at Channel 4 , is to retire from Channel 4 after 20 years at the company. ( Media Week ) Vanessa Clifford ...

Experian kicks off £6m media review

million media planning and buying account....Maxus is the incumbent on the offline media planning and buying business, while a roster ... media business into one agency. Experian has drawn up a shortlist to pitch for the business and Maxus is expected to repitch. Maxus won the account from Media Campaign Services in February 2010 ...

Zurich calls £100m global ad review

, including direct marketing and sponsorship, and its media account into Publicis in 2004. Publicis won ... captured the global media account after a 2009 pitch for the business against the Publicis-owned Zed Media ...

Helen Edwards: Why borderline decisions can make or break a brand

everything it had at the final showdown: the best creative talent, the most original media planning ...

Apple cements most valuable brand status as UK's giants slide

markets, it s also utilising technology the internet and social media - to very good effect. "The ...

James Murray resigns from Fleishman-Hillard

+Knowlton Strategies . Fleishman-Hillard also recently won the PR and social media account with Symington s foods ...

PAA lands Investec private banking account

Investec has appointed Partners Andrews Aldridge to handle the direct, digital and social media

Editor's comment: The key to being in our Power 100: to innovate and inspire

For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ...

Sports lifestyle brand Extreme Group seeks agency for lifestyle push

for an agency to work across its entire portfolio. In 2004, the brand hired Frank PR to handle media backlashes ...

Quiet Storm wins Claims Direct task

The agency picked up the business after a pitch process that began in March. It is thought Quiet Storm will boost Claims Direct's advertising activity over the next year to cut through the competitive compensation claims market. All Response Media continues to handle the media planning ...

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