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NBA gets serious about cracking UK

and former NBA players are on the social-media site, and between league, team and player profiles, more than ... to crystallise that. Using social media is key. We have NBA star players (from the UK) such as Luol Deng, who ...

Young forced to grow up faster amid economic uncertainty

of saving it has fallen by 6% since 2007, according to Kantar Media's Youth TGI study....they are into and positive about, but also what form their concerns and worries take. Latest insight from Kantar Media ... fallen to 24%. This is perhaps reflective of how the media focus in recent years has been on people ... success on their own merits have remained largely high and constant. Kantar Media ...

The changing face of music tie-ups

that can be 'amplified to a wide network and distributed to a broad audience' and used on social media ... audience, and making sure there is a mutual understanding. With digital media offering opportunities ...

Beiersdorf kicks off £110m pan-Euro media review

estimated £110m pan-European media account....with the capture, in 2010, of the $100m US media account from OMD. It had previously won the Beiersdorf account ... and Eucerin. Carat won last year s Media Campaign of the Year at the Campaign Media Awards for its Nivea activity on ASOS. The media review follows the appointment of DraftFCB to handle its global $700m ...

Entertainment: Lappset happy with angry approach

Campaign: Launch of Angry Birds Activity Parks in the UK Client: Lappset Group PR team: Maxim Timescale: March 2012 Budget: 8,000 Objectives To generate global brand awareness and create interest from potential customers To gain national media coverage ...

Apple cements most valuable brand status as UK's giants slide

markets, it s also utilising technology the internet and social media - to very good effect. "The ...

Think BR: In whom we trust

, social media and the rise of mobile and ubiquitous connectivity, mean that today s brands are both made ... brands to the market is expensive and high risk. Although the web and social media have ensured ...

Consumer: Lego builds brand quality at St Pancras

to secure coverage with national and online media in the run-up to Christmas To encourage more ... . The progress of the tree was updated daily on Lego's Facebook page. Place PR led a social media campaign ... , product placement, community, charity, celebrity and social media branching off it, ticked every box ...

The truth about lying on your CV

of the danger of 'embellishing' credentials as social media transforms recruitment...as part of the standard due diligence process. Social media has transformed this approach, however ... @DanBryantRD In the age of hyper-connectivity and social media, it seems even more ludicrous that someone ...

Procter & Gamble consolidates Pampers European and UK comms

. Meanwhile, the agency has won the PR and social media account for Symington's foods, which includes Ragu. ...

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