State Farm rolls out red carpet for Latin Music Awards
17 Mar 2009 | by Kimberly Maul
on Fleishman-Hillard to handle PR and media relations in each local market, building buzz around the events ...
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Jobs | Agency Showcase | Ad creativeWicked Fashions skates to back-to-school promotions
14 Apr 2009 | by Alexandra Bruell
The RS By Sheckler will launch in July, and the company is working with AOR Think PR to plan a variety of back-to-school initiatives targeting 12 to 19-year-old boys, including a viral effort and media outreach. In the mid-tier, which is where we specialize, we found a void in action sports, said ...
Diesel launches largest store with recession-minded initiative
19 Feb 2009 | by Alexandra Bruell
, including experiential store events, street teams, media relations, and paid media....business is our retail stores, he said. We didn't solicit a lot of media. We thought we'd do it organically ...
McCafe makes Fashion Week debut
12 Feb 2009 | by Alexandra Bruell
at the partnership as a sampling and national media opportunity. "It's a perfect opportunity at Fashion Week to ... , senior manager of US media relations at McDonald's. Sofia Therios, director of US marketing at McDonald ... 's attendees, as well as incorporate the Cox story into the show's program and into national media outreach ...
Mattel hopes Barbie's 50th resonates with three generations
05 Feb 2009 | by Alexandra Bruell
it 18 months ago. It is working with AOR Ketchum on the effort. [PR] extends beyond simple media ... . Promotional tactics include a live broadcast of the show on Barbie.com , consumer media outreach, a national ... a celebrity pink carpet party. For the media, the team launched Barbiemedia.com in October ...
Tecate shifts strategy for Grand Prix sponsorship
04 Feb 2009 | by Kimberly Maul
and English-language media to promote the company's association with the event, as well as trades ...
Comcast apologizes for porn snafu
03 Feb 2009 | by Kimberly Maul
-area media. As for the next step, Moyer told PRWeek , "Issuing a credit to those customers affected ...
AT&T partners with Lil' Wayne for social media outreach
30 Jan 2009 | by Kimberly Maul
ATLANTA: AT&T is using social media and partnerships with entertainment companies and artists...The latest of these partnerships, with rapper Lil' Wayne, saw the company introducing his latest single via social media. "The youth segment is a really key segment, and we want to reach as much of that audience as possible," said Mark Nagel, director of music and video production for AT T. "[Social media ...
IndieVest hosts film screenings to build brand buzz
05 Jan 2009 | by Kimberly Maul
partnerships to reach its members, including one with luxury lifestyle publisher Modern Luxury Media, to reach ...
'Lookbook' puts fashion PR front and center
31 Oct 2008 | by Alexander Bruell
far, Calavas says the response from the media and publicists has been positive. Fashion ...
