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California bank looks locally after breaking with TARP

21 Apr 2009 | by Tonya Garcia

'll be instructing schoolchildren in grades K through 12. And it will continue outreach to the media and other ...

FTC reminds consumers of its free credit reports

12 Mar 2009 | by Tonya Garcia

of about four years, on media and blogger outreach and outreach to consumer groups. It also has a YouTube ...

Western Union says 'yes' to positive global effort

06 Feb 2009 | by Kimberly Maul

; and MySpace; and traditional media relations. Cone, which works with Western Union on projects related to its ... of the campaign is PR, said Kristin Kelly, media relations manager for Western Union. For the first phase, we're doing a lot of PR outreach to marketing trades, financial news media, The Wall Street Journal and New ...

Online investment still lacks measurement, surveys find

28 Jan 2009 | by Tonya Garcia

Voice More Volume also found a lack of monitoring, particularly for word-of-mouth and social media ... more embedded in the online world to track social media activity. The biggest challenge for PR ...

ClearPoint provides financial counsel with social network

21 Jan 2009 | by Aarti Shah

, said Bruce McClary, media relations coordinator for ClearPoint. But there are people who are too self ... , she noted. ClearPoint plans to promote the social network by targeting general consumer media ...

Online brokerage firm spurns 'baby talk' in new effort

15 Dec 2008 | by Tonya Garcia

media outreach program on December 10, targeting top-tier business publications, financial wires ... , YouTube spot, which is intended for viral use, and garnering media interviews with Barba. It ...

ING promotes holiday saving

11 Dec 2008 | by Tonya Garcia

WILMINGTON, DE: In time for the holidays, ING Direct has relaunched a social media-enhanced Web...how you're spending your money. ING began media outreach last week, along with SEO tactics and a ... of blogs and personal finance reporters are among initial media targets. It was recently featured in Ad ... , includes e-cards, features buttons that can add I save pins to users' social media pages, and has ...

WaMu to lose 93% of PR unit

08 Dec 2008 | by Tonya Garcia

The layoffs were among the 9,200 overall staffers cut at WaMu last week, according to Tom Kelly, head of regional and retail media relations. On December 1, 33 communications staffers received 60 days ... that JPMorgan houses in other areas. All communications staffers are now on weekly calls so media teams can ...

Hedge funds strengthen comms during recession

08 Dec 2008 | by Tonya Garcia

.'" There's also more strategy behind media relations. "When the media checks in because they've heard a ...

Big Three aim to explain bailout to media, public

21 Nov 2008 | by Nicole Zerillo

, their PR staffs worked to educate key media and consumers about why they were seeking financial help from.... Wilkinson noted that with automotive press and general media covering the developing story, GM has worked to provide media outside experts to help explain the industry. All we can do is put forward our side ...

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