25 May 2012
| by Kantar Media
of saving it has fallen by 6% since 2007, according to Kantar Media's Youth TGI study....they are into and positive about, but also what form their concerns and worries take.
Latest insight from Kantar Media ...
fallen to 24%. This is perhaps reflective of how the media focus in recent years has been on people ...
success on their own merits have remained largely high and constant.
Kantar Media ...
24 May 2012
| by Nick Batten
estimated £110m pan-European media account....with the capture, in 2010, of the $100m US media account from OMD. It had previously won the Beiersdorf account ...
and Eucerin.
Carat won last year s Media Campaign of the Year at the Campaign Media Awards for its Nivea activity on ASOS.
The media review follows the appointment of DraftFCB to handle its global $700m ...
24 May 2012
| by Kim Benjamin
on developing its business outside North America. Its recent paid media effort has signalled Under Armour ...
and media pushes and target younger consumers.
- Adopt aggressive football-boot seeding - it worked ...
22 May 2012
| by Daniel Farey-Jones
markets, it s also utilising technology the internet and social media - to very good effect. "The ...
18 May 2012
| by Jo Boyd
, social media and the rise of mobile and ubiquitous connectivity, mean that today s brands are both made ...
brands to the market is expensive and high risk.
Although the web and social media have ensured ...
17 May 2012
| by Katherine Levy
Zenith has been appointed to the £3 million UK media planning and buying account for the fashion...The Publicis Groupe-owned media agency was handed the business without a pitch after Armani opted to change its model of handling media in-house.
The appointment includes all Armani sub-brands across ...
-house.
The majority of the Armani media budget is focused on luxury press titles such as Vogue and GQ .
Armani ...
17 May 2012
| by Maisie McCabe
review of its global media planning and buying arrangements....works with Aegis Media s Carat in the UK, as well as other markets in Europe and North America ...
on its media strategy towards the end of the year and the media buying relationship beginning in 2013 ...
16 May 2012
| by Noelle McElhatton
For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify.
What makes someone ...
15 May 2012
| by Sara Luker
for an agency to work across its entire portfolio. In 2004, the brand hired Frank PR to handle media backlashes ...
14 May 2012
| by Nick Batten
Look, IPC Media's weekly fashion title, is launching a multiplatform street style franchise driven...in IPC s women s brands, and through social media. Julie Lavington, publishing director at Look, said ...