28 May 2012
| by Sarah Shearman
The 'Union Jack' TV ad, created by Abbott Mead Vickers BBDO first aired yesterday (27 May), and will run for four weeks in a media plan handled by MediaCom.
It shows the M M yellow and red brand characters in a lounge, with a street party scene behind them.
Yellow M M is trying on a range of outfits ...
25 May 2012
| by Daniel Farey-Jones
Mindshare is believed to have retained the US portion of Unilever's £3bn global media...account in the US, according to AdAge . The global review of media planning and buying was called in December by Luis Di Como, senior vice-president of global media at Unilever. Mindshare currently holds ...
with company policy to review media agency arrangements periodically." Unilever declined to comment on its US ...
25 May 2012
| by Loulla-Mae Eleftheriou-Smith
able to act as a Remix DJ and play around with the song.
Claudia Lagunas, director new media ...
25 May 2012
| by Kantar Media
of saving it has fallen by 6% since 2007, according to Kantar Media's Youth TGI study....they are into and positive about, but also what form their concerns and worries take.
Latest insight from Kantar Media ...
fallen to 24%. This is perhaps reflective of how the media focus in recent years has been on people ...
success on their own merits have remained largely high and constant.
Kantar Media ...
24 May 2012
| by Hannah Crown
as the lead PR and social media agency for Smirnoff vodka across Western Europe. In addition, Edelman has been ...
from an agency review led by the New York office for the vodka brand s global PR and earned media ...
24 May 2012
| by Sara Kimberley
Grey London, the incumbent, has declined to repitch for the account, ending its two-year relationship with the food company.
The agency has worked on the 4 million Ryvita ad account since June 2009 and added the digital and social media business last year.
Grey was subsequently appointed ...
23 May 2012
| by Loulla-Mae Eleftheriou-Smith
advertiser InSkin Media to create a further wave of branded online games in a multimedia promotion.
Clare ...
23 May 2012
| by Loulla-Mae Eleftheriou-Smith
of Evian's plans to increase its online presence. The site will be pushed to consumers through social media ...
22 May 2012
| by Maisie McCabe
this in the fabric of the plan. We re using media to position Old El Paso at the centre of the celebrations, both ...
22 May 2012
| by Loulla-Mae Eleftheriou-Smith
the production company was MTP.
Media planning and buying was handled by PHD North.
Follow Loulla ...