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Campaign Viral Chart: Nike interactive ad nets first place

media links, has become the most shared advert on the social web this week with 585,286 shares.

Lessons from The GREAT Campaign

, media, sectors and locations. Other parts of the public sector, and those responsible for improving ...

CREATIVE STRATEGY: Greeks employ modern methods to fight for heritage

of people who were previously fragmented and complacent. And, thanks to the power of social media and online ...

Agency concern over post-COI plan

, covering creative services, DM, digital media, events and PR, will come into force in October. The other ... : Creative services Direct marketing Digital media Events PR ... and planning 2013/2014: Media buying review ...

Danny Rogers: Maude's comms plan may be too austere

the Government to tap into smaller agency and social media nous. And Grey has done a good job in addressing ... . But such are the budgetary restrictions - and media pressure on government initiatives (last weekend's Sunday Times ran a ...

GPs reject plans to overhaul PR in NHS

. These hubs would then have provided additional back-up in areas such as marketing, digital and media ...

Client view: Adopting a new approach

. Puja Darbari, UK director of policy, research and media, tells Adam Hill why this was so important....to Barnardo's UK director of policy, research and media Puja Darbari. 'We picked this up in our Fostering ... . 'The easiest way is to do our own research, get a report out and do the media work. We use our own ...

Big Jubilee Lunch project in TV push

was appointed by the Eden Project to handle media planning and buying. It has booked the ad onto digital TV ...

Government readies £120m media buying review in marketing shake-up

The Government is preparing to review its media buying business, currently handled by WPP's M4C...The media review will form part of the coalition's new approach to communications, which ... Group created the bespoke M4C in February 2010 to handle what was then 250m of centralised media spend ... the Government Procurement Service and in a statement it said it plans to review its central media buying ...

Green Party's mayoral press officer Joe Williams joins Sustrans

As policy and media adviser for Sustrans, Joe Williams will lobby MPs on issues such as the introduction of a nationwide 20mph limit in residential zones. This has already been enforced at a local level by councils in Islington, Portsmouth and Liverpool. Williams, who provided the entirety of the Green Party ...

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