28 May 2012
| by Daniel Farey-Jones
Richard Desmond's Northern & Shell media empire is set to report 2011 post-tax profits of £40.2m
28 May 2012
| by Nick Batten
Random House Children's Publishers UK and Transworld Publishers have appointed Total Media...Total Media will be responsible for managing digital display advertising across consumer sites and social media networks, as well as implementing video seeding campaigns for the publishing houses' future ...
UK, said that the company was "impressed" with Total Media's in-house digital capabilities.
Thomas ...
28 May 2012
| by Sarah Shearman
The 'Union Jack' TV ad, created by Abbott Mead Vickers BBDO first aired yesterday (27 May), and will run for four weeks in a media plan handled by MediaCom.
It shows the M M yellow and red brand characters in a lounge, with a street party scene behind them.
Yellow M M is trying on a range of outfits ...
28 May 2012
| by Nick Batten
Andrew Mercer, former advertising director of the Radio Times, has joined Scout Media...event in the world in just a few weeks, so it's vital that advertisers use the media with the most ...
following meetings with media agencies by Scout Media .
The magazine has run four preview issues to date ...
issues, has made various changes.
Mercer told Media Week that despite the decline of print, he didn ...
28 May 2012
| by Sarah Shearman
two months ago, following the restructure.
Irving told Media Week in September last year, "We ...
28 May 2012
| by Loulla-Mae Eleftheriou-Smith
by negotiating content sponsorships with media giants Viacom and News Corporation, which will help it connect
28 May 2012
| by John Reynolds
in digital revenues will offset print media within five years."
National newspaper publishers are struggling to offset the decline in print media and a tough print advertising market with digital revenues, as media consumption habits change.
The Mail Online is the market-leading national newspapers website ...
28 May 2012
| by Maisie McCabe
'll have an amazing insight and will give his views in his brilliantly unique way."
UTV Media ...
28 May 2012
| by John Stoneman and Denise Turner
, InMobi, and Denise Turner, head of intelligence, MPG Media Contacts....and media planners to better reach audiences and gain insight into the role that these devices play ...
ever before, and how consumers use these devices to access media is enlightening for marketers and planners.
How media is consumed
Tablet and smartphone users are the keenest consumers of media ...
28 May 2012
| by Carl White and Nick Stringer
Two messages come ringing through from the recent independent study by Kantar Media exploring UK consumer s understanding of the mechanics of online privacy and advertising.
The most striking is that the majority of people understand the value exchange between online advertising and the content it helps pay ...
