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Consumers and their mobile devices

, InMobi, and Denise Turner, head of intelligence, MPG Media Contacts....and media planners to better reach audiences and gain insight into the role that these devices play ... ever before, and how consumers use these devices to access media is enlightening for marketers and planners. How media is consumed Tablet and smartphone users are the keenest consumers of media ...

Activision poised to bring in The Red Consultancy

The brief, thought to worth upwards of 500,000 a year, is the gaming industry s largest PR account and is currently held by Frank PR. Red will be charged with handling both Activision s UK PR and European co-ordination and will run the company s press office functions, media relations, social media ...

Absolute Radio nets Currys and PC World football deal

at Walker Media. The partnership will focus on Currys and PC World's role in helping customers find ... . Activity will include several online and social media competitions, with consumers encouraged to share ...

Are you suffering from a digital eating disorder?

plate of food placed before him, before frantically uploading them to multiple social-media platforms ... voiced concerns about the potential disparity between 'shares' on social-media platforms and sales ... expertise. Beyond co-creation brands as editors Media commentators have warned that many companies ...

Young forced to grow up faster amid economic uncertainty

of saving it has fallen by 6% since 2007, according to Kantar Media's Youth TGI study....they are into and positive about, but also what form their concerns and worries take. Latest insight from Kantar Media ... fallen to 24%. This is perhaps reflective of how the media focus in recent years has been on people ... success on their own merits have remained largely high and constant. Kantar Media ...

Campaign Viral Chart: Nike interactive ad nets first place

media links, has become the most shared advert on the social web this week with 585,286 shares.

Samsung 'Beckham plays Beethoven' by Cheil USA

The video will be seeded online via owned, paid and earned media channels, including on Beckham's Facebook page to his 18 million fans. ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

with the donkey. Favourite media Capital Radio and news feeds. 'News is in real-time, and important news ...

Expedia hires Fleishman-Hillard after European consolidation review

so we were looking for an agency which offered both strategic strength and strong media relations ... -Hillard will also collaborate closely with Expedia s existing creative, media planning and social media agencies ... will continue to work with digital agency Steak on its SEO work and We Are Social on its social media strategy ...

Entertainment: Lappset happy with angry approach

Campaign: Launch of Angry Birds Activity Parks in the UK Client: Lappset Group PR team: Maxim Timescale: March 2012 Budget: 8,000 Objectives To generate global brand awareness and create interest from potential customers To gain national media coverage ...

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