Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
markets, it s also utilising technology the internet and social media - to very good effect. "The ...
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Jobs | Agency Showcase | Ad creativeMedia360: Virgin Media marketing chief on David Tennant signing
23 May 2012 | by Daniel Farey-Jones
Virgin Media's new celebrity frontman David Tennant has been "incredibly successful" for the brand...at Haymarket's Media360 event on Friday (18 May), where he was asked whether the brand had lined Tennant up ... sponsorship of 'Britain's Got Talent' with production companies Syco and Fremantle Media and broadcaster ITV ... that Virgin Media invited a large number of staff and customers to get heavily involved. "We put them ...
Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'
21 May 2012 | by Noelle McElhatton
As marketing director of Virgin Media, Nigel Gilbert has one of the biggest budgets in the UK...organisation with a great deal more potential. Marketing: Virgin Media is present on Facebook... I d ... are very supportive of Facebook. Our TiVo (Virgin Media s connected TV service) platform allows us to link with Facebook. Like with any media owner including Sky and others we are competitors, suppliers ...
Chinese telecoms giant Huawei in comms review
18 May 2012 | by Sara Luker
The company currently uses Fleishman-Hillard for both remits as well as for its consumer PR and device activities. Huawei media relations manager Yingying Li told PRWeek: The time is right for us to look and see what is out there agency-wise. We ve not reviewed our PR agencies for four or five years ...
Editor's comment: The key to being in our Power 100: to innovate and inspire
16 May 2012 | by Noelle McElhatton
For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ...
Centrica plots overhaul of British Gas' comms
15 May 2012 | by Alec Mattinson
, while former BBC journalist Greg Wood leads Centrica group media relations. The company s corporate ...
Twitter boss: UK brands 'driving ad innovation'
15 May 2012 | by Sarah Shearman
Wang, the social-media platform's UK boss....% worldwide. Paul Evans, head of media at Xbox, said his brand s experience of using Promoted Tweets ...
Agencies line up for HTC social media account
03 May 2012 | by Sara Kimberley
HTC, the smartphone manufacturer, is looking for an agency to oversee its global social media...The appointed agency will be expected to handle HTC s social media output across platforms ... feedback from retail sites and social media networks, and plans to display the results on the product pages ... of TV campaigns. The social media review follows the recent appointment of Mother to create global ...
Orange introduces Sylvester Stallone to Inbetweeners' Jay
03 May 2012 | by Matthew Chapman
Stallone and Jason Statham to the world of social media, in Orange's latest Gold Spot cinema campaign.
O2 seeks help to drive 'talking' around products
03 May 2012 | by Sara Luker
The chosen agency will be charged with 'driving talking' around O2's current products and future product launches. The move to add to its agency line-up forms part of O2's parent company Telef nica's aim to integrate its comms more between press office, media relations and external messaging functions ...
