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Sorrell says Adam & Eve acquisition 'shows DDB needed some help'

28 May 2012 | by Arif Durrani

to show that DDB needed some help." DDB UK lost its 36m Virgin Media business to Bartle Bogle ...

Co-op appoints Leo Burnett to £50m ad account

25 May 2012 | by Sara Kimberley

retailing, include financial services, funeral care and travel agents. The Co-Op's media planning ...

From 1930s 'Brand Man' to today: the evolution of the brand manager

25 May 2012 | by Alan Mitchell

. Globalisation, retailer power, the growing importance of customer experience, social media - over the past 20 ... internal communication and engagement as external. Then there's the explosion of social media. 'When I ... well for less' and 'Feed the family for 50'. The team's primary focus isn't paid-for media but 'owned ...

Splendid retains £1m Smirnoff account

24 May 2012 | by Hannah Crown

as the lead PR and social media agency for Smirnoff vodka across Western Europe. In addition, Edelman has been ... from an agency review led by the New York office for the vodka brand s global PR and earned media ...

Media Bitch's Diary 24 May

24 May 2012 | by Media Bitch

This week Bitch forgets an anniversary, goes shooting with IPC Media, finds out what Mindshare...Sliding down the greasy pole Bitch has heard of various members of media who will do anything ... in spades, if his delivery of the 12m Post Office media account to the WPP agency earlier this year ... hears that there is a little bit of confusion surrounding the WPP media shop's 10th anniversary ...

Jaguar steps up social media strategy to boost innovation

24 May 2012 | by Sarah Shearman

Jaguar, the luxury car marque, is ramping up its social media marketing strategy, as it looks...Jaguar is already active in the social media space and in some recent research by iProspect ... of 12%. The Tata-owned brand has appointed We Are Social as its first social media retained agency ... media strategy. Steven Cobelli, global digital manager at Jaguar, said We Are Social's creativity ...

Brand barometer: Volkswagen Polo viral campaign reviewed

24 May 2012

she stays in safe hands . The ad is already picking up a lot of social-media shares ...

Experian kicks off £6m media review

24 May 2012 | by Katherine Levy

million media planning and buying account....Maxus is the incumbent on the offline media planning and buying business, while a roster ... media business into one agency. Experian has drawn up a shortlist to pitch for the business and Maxus is expected to repitch. Maxus won the account from Media Campaign Services in February 2010 ...

New business leagues (25 May 2012)

24 May 2012

& Rising is a new entry. In media, The Village Communications adds a new client, Northwood, to its billings....Each week, Campaign publishes the agency new-business leagues across the creative and media sectors. The attached tables rank agencies according to how much business they bring in as well as any accounts they lose. They show the cumulative totals for new-business wins during the year, but a look ...

AMV's Paul Brazier to chair Campaign Big Awards jury

24 May 2012 | by Ian Darby

Brazier will head a jury consisting of eight specialist panels that will judge winners by media ... in each of the media channels. These are: digital and interactive, direct, film, outdoor, press, radio ... alcoholic drinks, automotive, and media and entertainment. Work can be submitted as individual pieces ...

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