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Jobs | Agency Showcase | Ad creativeA new breed of technology-driven media owners is appearing on the media landscape. Harriet Dennys.... Social networking sites must also now be considered important media owners, with millions of global users ...
For a mere œ4,000 advertisers can take the prime-site banner advertisement on The Guardian home page for a month: rate card, that is, although it could no doubt be knocked down a bit. Compare this to the œ15,500 rate-card price for a full-page ad in the newspaper itself. The gulf epitomises the gap...
The web is bristling with online newspapers offering bargain-basement advertising rates. In the first of two special reports, Gordon MacMillan takes a look at the choices available to advertisers.
WPP’s media planning and buying powerhouse, Group M, is being bypassed by media owners who are...by many media owners, are said to be a factor in Group M's difficulty in offering group deals. Group ...
WPP's much vaunted media planning and buying powerhouse, Group M, is being bypassed by media owners...deals, and many media owners are unenthusiastic anyway. Daily Mail managing director Guy Zitter said ...
Media owners' creative departments might vary greatly, but what they have in common is a creative...one-page press ad? Media owners have long professed their advertising credentials - usually to agency ...
deja vu. The past year or so has seen a second rush by traditional media owners to spend vast sums on ...
friends, to migrate to different sites. However, media owners argue they are well aware of the ...
Response is what matters to media owners...circulation or listenership/viewership measurement (apologies Mr MacKenzie), why don't media owners produce ...
Summit sees Perris slam 'introspective' media owners...Perris: "poor interface with customers" Media owners are "introspective" and poor ...
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