In-store Marketing: Have media centres come of age in retail?
02 May 2005
offering a one-stop shop (with the media centre), whereas before there was a variety of different media ...
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Jobs | Agency Showcase | Ad creativeIn-Store Marketing: Middleman muscles in on promotional activity
21 Nov 2005 | by Suzy Bashford
brands that in positioning as media owners they have brands' best interests at heart and are as objective ...
Editorial: SP can only gain from P&G's extra retail clout
01 Feb 2005 | by Bhavna Mistry, Editor
then, that as P I went to press on the day the deal was announced, retailers, media owners and consumer
IN-STORE MARKETING: Compliance: who's responsible?
13 Nov 2003 | by Suzy Bashford
even knowing the size of their fixtures" and asking "how can they position as media owners when they ...
IN-STORE MARKETING: Tesco stakes claim as media owner
04 Mar 2003 | by Philip Chadwick
director at in-store specialist Storm, the idea of retailers becoming media owners isn't an entirely new ...
IN-STORE MARKETING: POP should never be a waste of selling space
30 Jan 2003 | by CORDELIA BRABBS
to that of media owners, according to retail experts. Iona Carter, director of retail at Research ...
