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Study results unlikely to affect investments

editorial quality" have elicited scoffs from media owners.

Inside the Mix

marketers, but also the minds of media owners who are facing increasing challenges in trying to prove that ...

Inside the Mix

changed to accommodate that, and that media owners will rarely sell the former without the latter ...

Inside the Mix

's reminiscent of a situation this column discussed recently, where media owners are advising their clients on ...

PRSA changes rules on APR accreditation

corporations. "[Corporate media owners] look upon journalists as aliens," he said. Auletta added that the ...

New Yorker's Auletta questions ties between business and journalism

newsroom, characterized by a lack of understanding on both sides. "[Corporate media owners] look upon ...

Inside the Mix

Media owners implementing more creative efforts to gain larger role in marketing mix...one. The real point, though, is the irony that media owners tend to come up with campaigns that ...

Analysis: Weekly Web Watch - Why the online marketers need to confess their love of 'cookies'

media owners and browser makers, primarily Microsoft, Netscape and AOL. It s a big job, but failure ...

Zenith hires Ripp to raise its profile

country s 20 major media owners. Making Ripp s task more challenging is Zenith s unsettled ...

Weekly Web Watch: Content is key, but broadcasters do not have a monopoly on it

interactivity and range of choice offered by the Internet, no matter how many upstart new dot-com media owners ...

 

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