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LONDON CALLING: Set the standard right with cold, hard economics

than happy to measure success, and so pay less, by clickthrough rates. Understandably, media owners ...

LONDON CALLING: Set the standard right with cold, hard economics

than happy to measure success, and so pay less, by clickthrough rates. Understandably, media owners ...

Revolution Awards

and media owners across the region, as well as advertising and interactive agencies. The awards ...

Yes, they are different, but are they any better?

is not quite true. What is true, though, is that the rates that web media owners can charge for ...

EDITORIAL: Interactive TV is much more than a set-top box

has. The big media owners need to start making some noises of their own. ...

LONDON CALLING: The banner ad is dead. Long live the banner

European online advertising spend for 2001. One problem is that media owners and ad networks alike ...

ONLINE ADVERTISING REPORT: Rich media - stand out from the crowd

investment questionable. That's particularly the case when a lot of media owners won't run rich ...

ONLINE ADVERTISING REPORT: Rich media - stand out from the crowd

media owners won t run rich media executions on their sites, restricting the range of media options ...

ANALYSIS: Ad serving is a game for giants

have been media owners, but the networks are increasingly looking to license their software to ...

 

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