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Broadcast yourself: Should brands become media owners?

22 Mar 2012 | by Kate Magee

opportunities 'Brands invest heavily in getting their content into other media owners. Why doesn't a brand ...

Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?

06 Mar 2012 | by Adam Woods

. From a pure media point of view, all this puts Facebook in a bracket with other historical media owners ...

Alan Mitchell: Reinventing marketing - Word of mouth is over-hyped

06 Oct 2011 | by Alan Mitchell

word-of-mouth marketing. Why pay media owners vast sums of money to send a message if you can get customers to ...

Brands failed by siloed approach to marketing

23 Sep 2011 | by Andrew McCormick

then we move on to working on everything in partnership. We even bring in media owners such as Facebook ...

Alan Mitchell: Reinventing marketing - Stalking customers vs building trust

28 Jul 2011 | by Alan Mitchell

media-buying, marks a fundamental shift in power from media owners to data owners. Once, the former were ...

Media Week launches industry projects and initiatives

16 Jun 2011 | by Staff

. Media Owner Homes As above, but for media owners. Media Week Sessions These are a number of ...

Going live: What brands must consider when creating live content

09 Jun 2011 | by Nicola Clark

partner While media owners and brands have both been talking about the huge potential of live for some ...

Andrew Walmsley on Digital: Marketing's new mindset

25 May 2011 | by Andrew Walmsley

media owners. Media has long been the biggest cheque most marketers wrote, but few really took the time ...

Media Week Awards' co-chairs talk on camera about this year's event

24 May 2011 | by Jeremy King

will be joined by additional judges selected from media owners, agencies and clients, at the Grosvenor ...

Media Week Awards revamped for 2011

13 May 2011 | by Jeremy King

just one part of what media owners, agencies and clients do. As a result we have revamped our awards ...

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