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Burson clients unaffected by Penn articles

16 Apr 2008 | by Ted McKenna

with the media torrent related to the one-year anniversary of the shootings this week, rather than ...

Air New Zealand hires CRT

07 Dec 2007 | by Ted McKenna

Work will include strategic and event planning, media relations, sponsorships, and word-of-mouth ...

Culver's nears firm selection

29 Oct 2007 | by Michael Bush

PRAIRIE DU SAC, WI: Culver's Frozen Custard put its PR, advertising, and media buying services up..., market-by-market planning, creative, and media buying. Behling said Culver s, which has 366 restaurants in 16 ...

Solid staffing goes hand-in-hand with growth

29 Oct 2007 | by Michael Bush

also helps, she notes. Have people who can come in and manage, do media work, digital work, and events ...

Positive thinking

22 Oct 2007 | by Tonya Garcia

, and media professionals to discuss the state of cause marketing and its future....self-esteem. We hear from consumers all the time about the support. But we ve also heard from the media ...

Yellow Pages' Hobbs scores for the little guy

22 Oct 2007 | by Matthew McGevna

industry over a billion media impressions, she reports. Jean Young, president of Young Associates, the ...

Key to career development is taking personal responsibility

22 Oct 2007 | by Tom Martin

indispensable to my agency. In the last few months, I ve been learning everything I can about new media. Some of ...

The spirit of generosity

22 Oct 2007 | by Tonya Garcia

marketers are sensing the benefits. Among those with cause programs, 65.3% said they see PR results (media ...

Trendspotting keeps firms ahead of the pack

18 Oct 2007 | by Tonya Garcia

ahead of the curve. LTG, which works alongside the firm s Media Connections and social media groups ...

Effective cause-related efforts engage consumers and staff

18 Oct 2007 | by Erica Iacono

group of agency, corporate, nonprofit, and media professionals to discuss the state of cause marketing ...

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