Green actions speak louder than words
25 Jan 2008 | by Aarti Shah
digital marketing and strategy agency, says that Philips EcoTV was both the media s and consumers ...
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Jobs | Agency Showcase | Ad creativeDole selects Gibraltar to direct its CSR initiatives
15 Feb 2008 | by Ted McKenna
. Efforts there include distribution of a documentary through various social media sites, traditional media ...
OC draws tourist press to aid sea-turtle efforts
24 Jan 2008 | by Ted McKenna
WASHINGTON: The Ocean Conservancy (OC) recently unveiled a media and grassroots effort promoting...campaign, including the Web site and informational materials. Kelly Ricaurte, OC media relations manager ...
Edelman ups social impact in latest unit
20 Nov 2007 | by Irene Chang
behind consumers, media, and online, said Bronwyn Fenton, SVP, global consumer brands, Edelman. Fenton ...
Serta launches Counting Sheep for the Cure essay contest
23 Oct 2007 | by Ted McKenna
. Serta s agency, Ketchum, is targeting media outreach at national daily newspapers, entertainment ...
Positive thinking
22 Oct 2007 | by Tonya Garcia
, and media professionals to discuss the state of cause marketing and its future....self-esteem. We hear from consumers all the time about the support. But we ve also heard from the media ...
The spirit of generosity
22 Oct 2007 | by Tonya Garcia
marketers are sensing the benefits. Among those with cause programs, 65.3% said they see PR results (media ...
Effective cause-related efforts engage consumers and staff
18 Oct 2007 | by Erica Iacono
group of agency, corporate, nonprofit, and media professionals to discuss the state of cause marketing ...
Prize stresses climate change's urgency
16 Oct 2007 | by Marc Longpre
pages, on the cultural pages, etc. Tony Kreindler, national media director for climate at ...
UNMC enlists WE for its Stand Up, Speak Out push
11 Oct 2007 | by Tonya Garcia
social activists globally, nationally, and locally through social media like Facebook in Sweden and ...
