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Solid staffing goes hand-in-hand with growth

also helps, she notes. Have people who can come in and manage, do media work, digital work, and events ...

Key to career development is taking personal responsibility

indispensable to my agency. In the last few months, I ve been learning everything I can about new media. Some of ...

What kind of questions should be considered in checking a potential employee's references?

media relations and writing skills. Are they creative and strategic in their approach to PR? Can they ...

Yoh reaches expert status with media-focused effort

establish itself as an expert and drive revenue by utilization of media coverage by field managers. The team ...

Quintiles boosts work force

efforts, and into new and social media. PR team: Quintiles Transnational (Durham, NC) and Capstrat ...

My giant leap

people. I was afraid to call the media because I was new. I wasn t mature. I winged it a lot. Despite ...

Agency innovators challenge status quo

have a choice. As media grow increasingly sophisticated, Defren believes bad PR - e-mail blasts ...

Career paths

spelling, grammar, structure; can write news releases, articles,video scripts,speeches, proposals. Media ...

Agency innovators share their views

opportunity to engage with anyone but the mainstream media. Harrison: Forward-thinking agencies are ...

Schools of thought

publishing to focus full-time on her master s degree in media studies at Syracuse University s Newhouse ...

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