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Positive thinking

22 Oct 2007 | by Tonya Garcia

, and media professionals to discuss the state of cause marketing and its future....self-esteem. We hear from consumers all the time about the support. But we ve also heard from the media ...

Key to career development is taking personal responsibility

22 Oct 2007 | by Tom Martin

indispensable to my agency. In the last few months, I ve been learning everything I can about new media. Some of ...

Sifting through the information overload

15 Oct 2007 | by Aarti Shah

Monitoring companies are expanding their offerings to give deeper analysis of media coverage....With today s 24/7 news cycle and crowded media space, picking out relevant information from ...

NRF sees reward of ongoing dialogue

15 Oct 2007 | by Ted McKenna

National Retail Federation (NRF), which always gets innumerable media inquiries on the state of consumer ...

Cornerstone's James helps clients think young

15 Oct 2007 | by Hamilton Nolan

, is the very broad base of specialized media skills that his set-up brings to the table. If you take ...

Products and Tools this week

08 Oct 2007 | by Tonya Garcia

. The End User Aaron Uhrmacher, peer media consultant, Text 100 Public Relations What helpful product ...

Measurement's importance, mobile tour planning, more

24 Sep 2007 | by Irene Chang

should we produce a radio news release, or conduct a radio media tour, in Spanish? Hispanics are the ...

Excellent client service essential to firms' success

30 Aug 2007 | by Tonya Garcia

As much as its staff's ability to produce effective outreach efforts and cultivate strong media

Agency innovators share their views

27 Aug 2007

opportunity to engage with anyone but the mainstream media. Harrison: Forward-thinking agencies are ...

NEA is well schooled on the power of PR

27 Aug 2007 | by Ted McKenna

million participants and broad media coverage, including major papers and TV outlets like Today . What ...

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