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Royal Mail pushes packs that appeal to the senses

15 Nov 2007 | by Caitlin Fitzsimmons and Hugh Filman

of media development at Royal Mail, said adding a sensory experience to direct mail boosted ...

Case Study - Littlewoods

15 Nov 2007

. Perhaps most significantly, Littlewoods is bucking the trend to reduce mail volumes. Nielsen Media ...

Back to basics

15 Nov 2007

reach? says John Eddolls, director of projects at list company EDM Media. If you are targeting a ...

Response services: List showcase - Weighing up value-addedservices

15 Nov 2007

invaluable planning and strategy advice. EDM Media operations director Lisa Neville says a good broker can

Editorial: Testing new ground

15 Nov 2007 | by Hugh Filman

backlash remains a danger. Some forays into social media by big brands have had near-disastrous ...

DataTalk

15 Nov 2007

in a major UK plc. A bad customer experience. SECOND: media coverage of Tory demands for a data ...

A manager's view

15 Nov 2007

industry needs to look at how it can nurture and keep good staff. If we look at other fast-growing media ...

DM Method: Steps to... De-junking direct mail

15 Nov 2007

mail can benefit greatly from the halo effect of other media activity. If a recipient has seen an ad ...

Which list?

15 Nov 2007

likely to be professionals in media, culture and the public sector, as well as senior business managers ...

Movers - Appointment at Times Media Enterprise

15 Nov 2007

Caroline Radford has become head of Times Media Enterprise, after moving from her role as

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