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From 1930s 'Brand Man' to today: the evolution of the brand manager

25 May 2012 | by Alan Mitchell

. Globalisation, retailer power, the growing importance of customer experience, social media - over the past 20 ...

Marketing guru: 'Consider restructuring into Foresight, Activation and Hindsight teams'

16 May 2012 | by Will Harris

your money and deals with the nitty-gritty of creating consumer campaigns, buying space in media or ...

Nike marketing boss attacks 'institutionally analogue' businesses

14 May 2012 | by Nicola Clark

: When you look at the monetisation of social media, I don't think the model has been cracked. We see ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Corporate: 'Superhero' shows Orion in different light

05 Apr 2012 | by John Owens

, which was then distributed to media and bloggers. MEASUREMENT AND EVALUATION The number of ...

Bupa marketer McAnena departs to set up consultancy

03 Apr 2012 | by Alex Brownsell

, media agency MEC and marketing consultancy Added Value. McAnena s consultancy, Clearhound, launches ...

Ebiquity acquires Fairbrother Lenz Eley for up to £11m

12 Mar 2012 | by Daniel Farey-Jones

Marketing effectiveness consultancy Ebiquity has agreed to acquire international media auditing...The predecessor of FLE, Fairbrother Media Company, was founded in the UK in 1990 by Ian ...

AdConnection challenges media owners to make five minute 'innovation' pitch

05 Mar 2012 | by Nick Batten

AdConnection, the media agency, has laid down the gauntlet to the UK's media owners by inviting...The competition will be held on 8 March at AdConnection's offices. Media owners will have five ...

Havas profits climb 9% to £100m

01 Mar 2012 | by Daniel Farey-Jones

media in North and Latin America and parts of Europe, and Euro RSCG London picking up Pernod s vodka ...

SAS moves into real-time bidding arena

23 Feb 2012 | by Daniel Farey-Jones

, display or other digital media, will be critical for publishers as the digital ad market continues to ...

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