PROFILE: Shaffer brings PR balance to the low-carb movement
31 May 2004 | by John N. Frank
. She estimates spending about 15% of her time dealing with the press as the group's chief media ...
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Search results for "Media"
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Jobs | Agency Showcase | Ad creativeFEATURE: The new relationships
07 Jun 2004 | by Beth Herskovits
to employees and externally to media and investors. Although Caliper had made the acquisition ...
ANALYSIS Corporate Case Study: Corporate relations help Genentech look to future
24 May 2004 | by Andrew Gordon
relies on the media to help it do that because of Food and Drug Administration rules forbidding companies ...
ANALYSIS Organizational Case Study: Alzheimer's group aims efforts at baby boomers
03 May 2004 | by Alvin Hattal
"influencers," primarily policy makers, boomers, and high-end donors, Kane says. "We'll also be doing media ...
ANALYSIS Corporate Case Study: Healthy dose of PR helps Icos and Eli Lilly push Cialis
29 Mar 2004 | by Alvin Hattal
York office, which also handles media relations and organizes our press briefings." Icos' IR ...
Healthcare: Pharmacies on the front line
19 Mar 2004
, Scotland and Wales. The story was widely reported in the media. Such findings are never timely, but the ...
CAMPAIGNS: CDC's VERB fosters a more active role for kids
08 Mar 2004 | by Andrew Gordon
health organizations typically do PSAs. They don't do paid media or other kinds of outreach. This was a ...
CAMPAIGNS: Bike riders race to show importance of fighting cancer
01 Mar 2004 | by Jen Adams
relatives or through their work. Media coverage also was to be done mostly locally, with publicity ...
CAMPAIGNS: CAAF's Halloween bash gets a boost from Arnold's buzz
26 Jan 2004 | by Anita Chabria
helped gain media attention, it also propelled press relations to a whole new level, and left the agency ...
From patient to consumer
15 Dec 2003 | by Sara Calabro
. MS&L coordinated a webcast and satellite media tour featuring Rasmusen and Dr. Koo, as well as multiple ...
