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Wicked Fashions skates to back-to-school promotions

14 Apr 2009 | by Alexandra Bruell

variety of back-to-school initiatives targeting 12 to 19-year-old boys, including a viral effort and media ...

State Farm rolls out red carpet for Latin Music Awards

17 Mar 2009 | by Kimberly Maul

brought on Fleishman-Hillard to handle PR and media relations in each local market, building buzz around ...

Diesel launches largest store with recession-minded initiative

19 Feb 2009 | by Alexandra Bruell

, including experiential store events, street teams, media relations, and paid media....business is our retail stores, he said. We didn't solicit a lot of media. We thought we'd do it organically ...

McCafe makes Fashion Week debut

12 Feb 2009 | by Alexandra Bruell

partnership as a sampling and national media opportunity. "It's a perfect opportunity at Fashion Week to ...

Mattel hopes Barbie's 50th resonates with three generations

05 Feb 2009 | by Alexandra Bruell

18 months ago. It is working with AOR Ketchum on the effort. [PR] extends beyond simple media ...

Tecate shifts strategy for Grand Prix sponsorship

04 Feb 2009 | by Kimberly Maul

English-language media to promote the company's association with the event, as well as trades, to "position the ...

Comcast apologizes for porn snafu

03 Feb 2009 | by Kimberly Maul

Arizona-area media. As for the next step, Moyer told PRWeek , "Issuing a credit to those customers ...

AT&T partners with Lil' Wayne for social media outreach

30 Jan 2009 | by Kimberly Maul

ATLANTA: AT&T is using social media and partnerships with entertainment companies and artists to...single via social media. "The youth segment is a really key segment, and we want to reach as much of ...

IndieVest hosts film screenings to build brand buzz

05 Jan 2009 | by Kimberly Maul

partnerships to reach its members, including one with luxury lifestyle publisher Modern Luxury Media, to reach ...

'Lookbook' puts fashion PR front and center

31 Oct 2008 | by Alexander Bruell

. So far, Calavas says the response from the media and publicists has been positive. Fashion and ...

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