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Candie's banks on Britney Spears' comeback for new campaign

The campaign, including an interactive online strategy and traditional media relations, is an ...

Reebok hopes to inspire with new Cirque du Soleil workout

more fun approach to media relations, rather than hosting a press conference, Stevens said. For ...

Wal-Mart set to woo 'Twilight' fans

different audiences, added O'Brien. And, certainly social media platforms have played a very important ...

FreshDirect taps Peppercom as AOR

strategic communications, crisis communications, media relations, online outreach, and engaging with key ...

Philips amid global review

across many sectors for Philips. Sara Donaldson, manager of North America media relations for MS L ...

Mattel hopes Barbie's 50th resonates with three generations

18 months ago. It is working with AOR Ketchum on the effort. [PR] extends beyond simple media ...

Whirlpool awards brand portfolio to Peppercom

which "does bring efficiencies." She was previously manager of media relations, but was promoted ...

Reebok opens pop-up on Bowery

media, mobile marketing, and gaming. He added that there is also a digital initiative in the works ...

Starbucks focuses on community with (RED)

traditional media relations, online outreach, and in-store marketing and events, said Stacey Krum, a ...

McDonald's takes CSR report digital

PR staff is conducting media outreach and internal communications for the report, said Tara Handy ...

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