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CollegeClickTV.com begins awareness effort

radio, consumer publications, media and marketing trade titles, as well as blogs that cover individual ...

Johnson School at Cornell hires Coyne to boost brand

alumni via media outreach focusing on national financial media, said Kevin Lamb, VP at Coyne. We are ...

ASA hires Brodeur to tout its programs

debt management with the ultimate aim of avoiding default. ASA also plans traditional and new media ...

FEATURE: Virginia Tech's road to recovery

university. Virginia Tech is a public campus where media has the right to roam more or less unrestricted ...

A good use of energy

energy markets, Chevron has engaged the media, as well. Last year, the company conducted Follow the ...

LAUSD eyes dropouts in new-media initiative

Rogers Group is leveraging new media in a unique way to encourage high-school dropouts to finish school.

NuStep success story helps build business leads at expo

effort to evade the leave-it-in-the-hotel-room curse. Results Media weren t allowed at the event, but ...

Positive thinking

, and media professionals to discuss the state of cause marketing and its future....self-esteem. We hear from consumers all the time about the support. But we ve also heard from the media ...

The spirit of generosity

marketers are sensing the benefits. Among those with cause programs, 65.3% said they see PR results (media ...

Alliance forms to promote quality childrens' television

, featuring links to independent media experts. We are not children media experts, said Christopher Turman ...

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