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Starbucks products target consumers' evolving tastes

been reaching out to key beat reporters in the media, including at USA Today , as well as online ...

CDC prepares comms as salmonella investigation continues

3, 2008, according to the CDC. The federal agency began speaking with media after a story in ...

Garden Fresh hires FH for national push

include mom, foodie, and health networks. It plans to leverage business angles to media, like company ...

Companies create efforts to capitalize on election

consumers to count independently. "Election coverage has been part of our media strategy throughout the ...

Wheat Council makes new effort an 'Urban Experience'

media attention, because many people don't know where their food comes from and wouldn't be able to ...

Coke relaunches energy drink with hip-hop flair

, and Los Angeles. Media relations efforts will target African-American, entertainment, and online ...

Restaurants spur PR with a round of sampling

free sample days are "definitely something that's complementary to what we do from a national media ...

Atkins hires Kohnstamm

rebranding initiative, through media relations, management, and influencer work. Its first campaign will ...

'Green' foods make mark in mainstream

PR. However, health foods are gaining traction in unconventional media sections, such as the ...

Pernod Ricard launches Hispanic job education initiative

to shift the general opinion about Hispanics in the media, to draw attention to what Hispanics have ...

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