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Starbucks products target consumers' evolving tastes

been reaching out to key beat reporters in the media, including at USA Today , as well as online ...

McDonald's encourages kids to take a minute and 'Move It'

together McDonald's global team. Tools: Along with AOR GolinHarris, McDonald's is doing media ...

Starbucks focuses on community with (RED)

traditional media relations, online outreach, and in-store marketing and events, said Stacey Krum, a ...

McDonald's takes CSR report digital

PR staff is conducting media outreach and internal communications for the report, said Tara Handy ...

Coke relaunches energy drink with hip-hop flair

, and Los Angeles. Media relations efforts will target African-American, entertainment, and online ...

Cuervo channels soccer to reach Mexican Americans

slated to continue for multiple years, will include on-site presence at major soccer events and media ...

Culver's nears firm selection

PRAIRIE DU SAC, WI: Culver's Frozen Custard put its PR, advertising, and media buying services up..., market-by-market planning, creative, and media buying. Behling said Culver s, which has 366 restaurants in 16 ...

Beef producers serve up new source of public information

. Visitors can also submit questions to producers. Media outreach around the launch includes an article in ...

Tellabs' hometown effort builds buzz at NXTComm

25 meetings were held with press and analysts, helping push awareness of the product. Media hits ...

Webcast brings chocolate-tasting event to reporters

bring the media and other stakeholders together to learn the finer points of the chocolate industry..... Strategy We wanted to extend the experience to media who were not able to attend the event, says Stacey ...

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