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Diesel launches largest store with recession-minded initiative

, including experiential store events, street teams, media relations, and paid media....business is our retail stores, he said. We didn't solicit a lot of media. We thought we'd do it organically ...

Ann Taylor selects Shadow PR

," said Kate Foster, VP of PR and media at Ann Taylor Stores Corporation . She declined to say whether ...

Reebok opens pop-up on Bowery

media, mobile marketing, and gaming. He added that there is also a digital initiative in the works ...

Porter Novelli to open popup fashion agency

design talent with free branding, buzz-building, media relations, and viral marketing services ...

TJX hires Ogilvy PR

of T.J. Maxx and Marshalls. Ogilvy will also develop in-market programs and media relations to ...

Sears, Hearst launch promotional campaign

adhere to a broader media space, and, according to the Times, speaks to the interest among media ...

Target to reconsider media policies

increase its number of available spokespeople and reconsider a long-standing nontraditional media ban....Target currently has a policy that it does not take media requests from nontraditional publications ...

TIA wages aggressive initiative on toy safety

instituted a more aggressive communications program to combat the ongoing negative media coverage related to.... Livingston told PRWeek in September that the TIA was adding components to its media and consumer outreach ...

Serta launches Counting Sheep for the Cure essay contest

. Serta s agency, Ketchum, is targeting media outreach at national daily newspapers, entertainment ...

Positive thinking

, and media professionals to discuss the state of cause marketing and its future....self-esteem. We hear from consumers all the time about the support. But we ve also heard from the media ...

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