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West Point Thoroughbreds' look to boost industry in new campaign

reached out to trade media and industry insiders for the event, and plans to reach out to more mainstream ...

Interactive site gives chance to provide feedback on covers

Tecktonik Media s new Web site, CoverAwards.com, was created to provide media professionals and ...

Cision introduces CisionPoint

CHICAGO: Cision has launched CisionPoint, a media research, distribution, and analysis tool two

Internet's role in financial disclosure debated

charge.) Neil Hershberg, BW s SVP of global media, left a lengthy comment on Schwartz s blog saying that ...

Research essential to campaign health

integrated campaign that includes media outreach, PSAs, advertising, and a traveling photo exhibit, The ...

Newswires strive to bolster releases

press release beyond the media and plunge it directly into the mainstream..... While traditional releases are designed to push content out, primarily to media, new embedded features ...

EMC's global push gains information positioning

awareness about its services. The team developed a global media outreach effort around an IDC study EMC ...

Social network platforms prime for thought leadership

As the social network platform continues to grow and evolve with the addition of rich media, so

Report finds line between advertising and PR agencies blurring

SAN FRANCISCO: Even though most PR agencies use social media for their clients, the industry has...advertising and interactive agencies for social media campaigns, and occasionally, even for traditional PR ...

The fast track to being taken seriously

Strategic outreach can help startups gain attention and respect from the business media....even acquisition. One of the major challenges startups face, however, is getting the business media to ...

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