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Food & Drink: Take your hat off to Benito's tweet deal

with an integrated three-day campaign combining a social media 'tweets for eats' competition, media...audience as young professionals working in creative industries such as advertising, PR, marketing and media ...

Apple cements most valuable brand status as UK's giants slide

riding the wave of emerging markets, it s also utilising technology the internet and social media - to ...

Subway out-muscles McDonald's on Facebook

. Subway s social media strategy, which is handled by WCRS, has been built around community management and ...

McDonald's launches content portal in latest phase of UK 'McMakeover'

us. As people engage more with brands through digital and social media, we re confident that ...

McDonald's serves up 'one a day' fizzy drink for kids

campaign by Leo Burnett, including TV, print and digital media starts on the same date. McDonald ...

Pizza Hut appoints Lexis for consumer brief

after the consumer agency s acquisition of social and media marketing agency Paratus Communications last ...

Unilever tops 2012 Marketing Society Awards nominations

media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Iris wins Domino's digital and DM task

media, adopting platforms such as Facebook and Twitter to drive business at a local level. Last year ...

The truth about youth: Do you know Generation Z?

points out, many brands are still too focused on paid, rather than earned, media to get in front of this ...

Olympic sponsors McDonald's, Adidas and Coca-Cola are media lightning rods

starting to feel harsh scrutiny by media and protest groups alike. So why have brands like McDonald's been...to sport s biggest stage. Perhaps such activity is in the works. But in its absence, media ...

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