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Microsoft campaign puts Burson on the defensive

28 Sep 2007 | by Aarti Shah

properly disclose a relationship with Microsoft....online advertising broker DoubleClick. Microsoft first hired the firm last year to work on a campaign ...

As the Internet grows, so do the possibilities for PR

24 May 2007

. But, soon after, WPP acquired digital marketing company 24/7 Real Media and Microsoft acquired digital ...

Ask.com says goodbye to Jeeves

28 Feb 2006 | by Andrew Gordon

behind market leaders Google, Yahoo! and Microsoft MSN, is launching a marketing campaign along with a ...

Boycotts of GLBT marketing don't deter diversity efforts

09 Jan 2006 | by Keith O'Brien

support of their policies." Microsoft won accolades from the gay rights community last year for ...

Clark & Weinstock handling litigation PR for former Ogilvy & Mather exec

02 Feb 2005 | by Keith O'Brien

, Daiwa Securities, Lehman Brothers Holdings, Omnicom Group, and Microsoft. ...

PAUL HOLMES: PR must focus on its own strengths - not the shortcomings of TV ads - to better sell itself

03 Nov 2003 | by Paul Holmes

's always been done. But the reality is that the great brands of the past 20 years or so - Microsoft ...

NEWS IN BRIEF: Kris Brown hired as director at Lavidge & Baumayr

18 Mar 2002

handles accounts such as Microsoft's Southwest division, the Phoenix Suns, and the Arizona Diamondbacks.

NEWS BRIEFS

14 Aug 2000 | by AIMEE GROVE

programs for Microsoft and Allstate. In his new job, Goren will be responsible for the company s ...

ANALYSIS: Client Profile - GM’s Cadillac of pros set to reinvent brand. Cadillac used to own the luxury auto market, but it no longer commands the respect it once had. Chris Preuss and the Cadillac PR team are determined to kick the brand back int

24 Jul 2000 | by JOHN FRANK

attention of what he calls the Microsoft millionaires - rich, relatively young techies - who are ...

The creative revolution: PR agencies are now executing many of their own creative ideas. But will PR firms start looking more like advertising agencies? Steve Lilienthal reports

24 Apr 2000

recently, Microsoft s image as a large company made it a target in Washington; Bozell/Eskew advertising ...

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