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Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

The Microsoft UK chief marketing officer is honing its strategy of promoting the parent brand as...Microsoft UK's chief marketing officer all the more remarkable is that her role was the result of a global ...

Google Chrome beats IE to become the world's favourite browser

Google Chrome has overtaken Microsoft's Internet Explorer to become the world's most popular web...browser is gaining home user traction. Microsoft recently ramped up its marketing efforts for Internet ...

Microsoft prepares MSN UK 'Best of now' campaign

Microsoft is aiming to increase visitor numbers to MSN UK with its first consumer-facing campaign

Xbox recruits Chelsea stars for Summer of Sport campaign

Microsoft is aiming to capitalise on summer sporting events such as the Olympics and Euro 2012 with

Twitter's Dorsey named Cannes Lions Media Person of 2012

Award include: Mark Zuckerberg, founder and CEO of Facebook; Steve Ballmer, CEO of Microsoft; Sir ...

Bing steps up challenge to Google with new 'social search' feature

Microsoft is rolling out an update to Bing that brings in results from users' Facebook, Twitter and...rolling out in the next few weeks in the US but Microsoft has not confirmed when it will be reaching the ...

Pepsi launches 'crowd surfing' football game for Xbox Live

Pepsi has partnered with Microsoft Xbox to create a Pepsi Max branded football game based on its...the ad. Michael Dwan, senior director of global creative solutions at Microsoft EMEA, said: "The new ...

Wagon Wheels launches Bing map treasure hunt

. "We have used a range of digital platforms to involve our core audience and will be using Microsoft ...

Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding

used by Microsoft and Google - AppNexus and AdEx - and assesses their potential for advertisers....assess how two key players stack up against each other. Ireland looked at Microsoft's AppNexus ...

Microsoft targets ebook market with £185m Barnes & Noble investment

Microsoft has stepped up its rivalry with Apple and Amazon with a $300m (£185m) investment in a...The deal will involve Microsoft taking a 17.6% stake in the subsidiary and rolling out the "Nook ...

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