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Positive thinking

Microsoft partnering with the community colleges because there are 450,000-plus open positions for engineers ...

'Halo 3' push focuses on traditional media outlets

REDMOND, WA: Microsoft's multimillion-dollar marketing push supporting the launch of Halo 3 for...community, Microsoft didn t feel the need to run a new/social-media-centric PR push. It felt the gaming ...

ARGs hit mainstream with 'Cloverfield'

. , and Microsoft s 2004 I Love Bees campaign for video-game Halo 2, ARGs are essentially ...

AT&T tops reputation scale

the benefits as well as any issues with the deal. Also among the top ten are Microsoft, Verizon, and ...

In most cases, the key to a product launch is no secret

for the crowd. It fared poorly. Microsoft s Vista, while in developer beta, also suffered scars of ...

Windows Live brand gets boost from TV integration

To enhance its Windows-user experience, Microsoft has long offered online and downloadable...But to create excitement around its new-and-improved Windows Live options, Microsoft wanted to ...

US leagues eye MLS jersey sponsorships

from now, can I see fans protesting because there s a Microsoft logo on the front of a jersey from a ...

Interview: Andy Getsey

use the content is very open compared to some of their competitors like Apple or Microsoft, and their ...

Vista's 36-hour launch eyes average consumer

NEW YORK: Using great fanfare, last week's 36-hour product launch of Microsoft Vista aimed to take...Bongarbiz created a human billboard on January 29 seven stories above the city, unveiling the Microsoft ...

Bill Gates active during Vista launch

NEW YORK: Using great fanfare, the 36-hour product launch of Microsoft Vista aimed to take the...Microsoft Windows, about the launch strategy. A key element was to humanize [the product]. The launch ...

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