Microsoft prepares MSN UK 'Best of now' campaign
22 May 2012 | by Sarah Shearman
Microsoft is aiming to increase visitor numbers to MSN UK with its first consumer-facing campaign
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Search results for "Microsoft"
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Jobs | Agency Showcase | Ad creativeMicrosoft UK's Philippa Snare on refocusing on innovation after a major restructure
24 May 2012 | by Sarah Shearman
The Microsoft UK chief marketing officer is honing its strategy of promoting the parent brand as...Microsoft UK's chief marketing officer all the more remarkable is that her role was the result of a global ...
Apple, Google, Microsoft: Whose PR approach is the most effective?
10 May 2012 | by Charles Arthur
Apple, Google and Microsoft and their many business battles over the past 15 years, I had plenty of time ...
Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding
04 May 2012 | by Kim Benjamin
used by Microsoft and Google - AppNexus and AdEx - and assesses their potential for advertisers....assess how two key players stack up against each other. Ireland looked at Microsoft's AppNexus ...
Microsoft targets ebook market with £185m Barnes & Noble investment
01 May 2012 | by Sarah Shearman
Microsoft has stepped up its rivalry with Apple and Amazon with a $300m (£185m) investment in a...The deal will involve Microsoft taking a 17.6% stake in the subsidiary and rolling out the "Nook ...
Google rolls out rival to Apple and Microsoft cloud storage services
25 Apr 2012 | by Sarah Shearman
Google has launched a major cloud storage service to rival Dropbox, Microsoft's SkyDrive and Apple.... Cloud storage is one of the new online battlegrounds in which Apple, Microsoft and now Google will ...
Carat teams up with Microsoft Advertising for Xbox anti-piracy campaign
24 Apr 2012 | by Nick Batten
The ads launch today (24 April) in partnership with Carat and Microsoft Advertising on Xbox Live ...
Microsoft 'Kinect Star Wars app (for Xbox 360)' by McCann London and UM International
23 Apr 2012
Microsoft has released a free mobile app to launch Kinect Star Wars for Xbox 360.
AOL sells 800 patents to Microsoft in $1bn deal
10 Apr 2012 | by Daniel Farey-Jones
AOL has agreed to sell more than 800 technology patents to Microsoft as part of a $1.06bn (£670m...non-exclusive licence for Microsoft to these retained patents. AOL intends to return "a significant portion ...
Microsoft plots fightback against Google Chrome with IE9 activity
27 Mar 2012 | by Sarah Shearman
Microsoft is embarking on its most significant marketing push to date for its Internet Explorer...as driving awareness of the Internet Explorer brand itself. Microsoft will roll out a UK variant ...
