ARGs hit mainstream with 'Cloverfield'
30 Jul 2007 | by Randi Schmeltzer
. , and Microsoft s 2004 I Love Bees campaign for video-game Halo 2, ARGs are essentially ...
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Search results for "Microsoft"
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Jobs | Agency Showcase | Ad creativeNGTV has fun with marketing strategy
22 Oct 2007 | by Randi Schmelzer
integration into its programming mix. This summer, it teamed with Microsoft XBox for Game On ... a series of ...
In most cases, the key to a product launch is no secret
12 Jul 2007 | by Keith O'Brien
for the crowd. It fared poorly. Microsoft s Vista, while in developer beta, also suffered scars of ...
Sci Fi applies beta test to series to enhance viewer involvement
03 May 2007 | by Irene Chang
. The beta test of products is much more common in the tech industry, where companies like Microsoft ...
Weisman authors new plan for enjoying books
06 Nov 2006 | by Keith O'Brien
that took place on Microsoft's Windows Messenger Live platform. The latest 42 initiative is the ...
Distinct marketing defines console battle
17 Oct 2006 | by Michael Bush
- the Sony PlayStation 3 and Nintendo Wii - unlike last year when Microsoft's new Xbox 360 console ...
Starz's effort at CES show jump-starts Vongo launch
16 Aug 2006 | by Erica Iacono
the harshest critics of the movie download business, issued a brief in favor of Microsoft ...
Great moments in consumer PR
14 Aug 2006 | by Eleanor Trickett
Microsoft Windows 2000 launch Oprah's Book Club Prunes become "dried plums" Barbie & Ken ...
A&E builds new image through buzz
10 Aug 2006 | by Erica Iacono
installing a "new-media" room with such gadgets as a Sony PSP, Slingbox, video iPod, TiVo to go, Microsoft ...
What goes online
04 Aug 2006 | by Keith O'Brien
is not the only way. Robert Scoble, former Microsoft employee and current PodTech.net executive ...
