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Apple cements most valuable brand status as UK's giants slide

% boost to $116bn. McDonald's cemented its hold on fourth place, rising 15% to $95.2bn, while Microsoft ...

The most irritating ads of 2011

16= Colman's Instant Beef Gravy Karmarama 12 16= Microsoft Windows 7 ...

Hall of Fame shortlists finalised and deadline extended

Partnership Marks Spencer Microsoft Virgin Atlantic *Walkers *Johnnie Walker *Lynx *ComparetheMarket ...

Trading places: this week's people moves

. ( Marketing ) Microsoft has parted company with Alex Payne , who is taking on the role of chief ...

Power 100: 100 to 50

new global partnership with Microsoft means the death of the dated Symbian operating system and a ...

Apple usurps Google as most valuable global brand

100,849 4 2 McDonald's 81,016 5 -1 Microsoft 78,243 6 ...

Helen Edwards on Branding: First-mover disadvantage

. Fast-followers, which include brands as diverse as Pampers and Microsoft, have gained such a good press in recent ...

Editor's comment: Microsoft's controlling interest

Microsoft is waging war for control of your living room. This week the company fired the latest...don't mind losing the odd day to Gears of War. The fact that Microsoft is betting the bank on Kinect ...

What Next in Digital?

going direct to them. In fact, it's already happening, Norris says: "Pepsi is working with Microsoft ...

Confessions of an internet adman

, Microsoft, Apple and Google are all investing in various hardware, software and partnership models. Will ...

 

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