Think BR: BrandZ shows why technology matters
23 May 2012 | by Nick Cooper
Motorola Mobility, and Microsoft s partnership with Nokia illustrate the trend while Apple and Amazon ...
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Search results for "Microsoft"
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Jobs | Agency Showcase | Ad creativeMicrosoft UK's Philippa Snare on refocusing on innovation after a major restructure
24 May 2012 | by Sarah Shearman
The Microsoft UK chief marketing officer is honing its strategy of promoting the parent brand as...Microsoft UK's chief marketing officer all the more remarkable is that her role was the result of a global ...
Peter Ross made head of Weber Shandwick's tech team
22 May 2012 | by John Owens
Microsoft relationship, has been promoted to senior director of the technology practice. Ross said: 'This ...
Xbox recruits Chelsea stars for Summer of Sport campaign
22 May 2012 | by Matthew Chapman
Microsoft is aiming to capitalise on summer sporting events such as the Olympics and Euro 2012 with
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
% boost to $116bn. McDonald's cemented its hold on fourth place, rising 15% to $95.2bn, while Microsoft ...
My Secret Work Weapon: Risk-taking and innovation are the key to our success
16 May 2012 | by By Paul Davies, director of marketing communications, Microsoft UK
think big and creating an environment that encourages innovation. At Microsoft, I've spent the past ...
Apple, Google, Microsoft: Whose PR approach is the most effective?
10 May 2012 | by Charles Arthur
Apple, Google and Microsoft and their many business battles over the past 15 years, I had plenty of time ...
Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding
04 May 2012 | by Kim Benjamin
used by Microsoft and Google - AppNexus and AdEx - and assesses their potential for advertisers....assess how two key players stack up against each other. Ireland looked at Microsoft's AppNexus ...
Microsoft targets ebook market with £185m Barnes & Noble investment
01 May 2012 | by Sarah Shearman
Microsoft has stepped up its rivalry with Apple and Amazon with a $300m (£185m) investment in a...The deal will involve Microsoft taking a 17.6% stake in the subsidiary and rolling out the "Nook ...
Samsung overtakes Nokia to become world's top handset seller
27 Apr 2012 | by Matthew Chapman
low-end feature phone shipments in emerging markets stalled and high-end Microsoft Lumia smartphones were ...
